Rioja’s Ramón Bilbao is sticking to its Spanish Wine Academy global launch plan, bringing digital and online initiatives forward in light of the necessary postponement of an international events calendar this spring.
The educational programme designed to showcase the quality and diversity of Spanish wines was due to have launched in the UK in March, with events in Spain and Russia over the next two months, before Cyprus later in the year.
Instead, the Riojan winery has brought its digital platform forward and is now live with online ‘wine meets’ around the world.
The Spanish Wine Academy Youtube channel will also be unveiled as planned in June.
“The Spanish Wine Academy is devoted to helping trade and consumers discover the distinctive, excellent styles from the different DOs of Spain,” said Carmen Giné, marketing director at Ramón Bilbao.
Continuing, she explained, “We launched the initiative in 2018 in Moscow, taking sommeliers on a tour of Spain’s key regions and on a detailed journey into the viticultural and vinification techniques behind some of our country’s top wines.”
She added, “The plan was always to take this onto the open road in 2020, talking to our customers and consumers around the world both online and in person – we have to acknowledge the difficulty and uncertainty of these times, but we can also still celebrate Spanish wines.”
Ramón Bilbao brand ambassadors around the world have already started a schedule of online tastings and webinars, and the programme of live events will scale up over the next few months with interviews and link-ups with local market influencers and writers, and Ramón Bilbao winemakers including Rodolfo Bastida.
The programme of online tastings, which will be continuously updated, will soon be available on the Ramón Bilbao website, and local market Instagram programmes will be publicised via @bodegasramonbilbao and @ramonbilbaowine (UK).
Information coming from The Drinks Business