Vins i Licors Grau, a renovated space.

To understand how they got there, you have to go back a few years.  Since 1966, Jordi Grau (a music student in his younger years) had been involved in the family business, a wine cellar in Palamós where they sold and distributed wine in bulk. Around this time, he moved to Barcelona to study at the Music Conservatory. To finance his studies, he bought cases of wine from an establishment in Barcelona owned by Maria Dolors’ family, which he then sold in Palafrugell. This is when the two crossed paths and the familial and professional story of the Grau-Segarras began.

They married in 1974 and started their own business. Over the years, this business grew, with subsequent expansions to their premises. They also acquired exclusive distribution agreements for the province of Girona. Thanks to these exclusive agreements, they were able to create DIGISA (Distribuïdora Gironina, S.A.), which focused solely on this side of the business.

Their business continued to grow over the 1990s, with the expectation that the next generation (Sergi and Jordi) would join them.  At this time, they moved to new premises, in the same location as today, to which they have recently added new spaces, including a 400 m2 underground area which they use for product presentations and tastings. They have also opened a wine cellar with old vintages dating from the 1920s to the 1980s.  Other developments include a 1,200 m2 air-conditioned warehouse and the expansion of the Vinoteca to 500 m2.

In all, Vins i Licors Grau has invested some €3.5 million in all of these developments, as well as introducing an innovative automated system for their online store, with the ambition of growing their sales outside Catalonia.

The company's sales volume has reached 12 million bottles with over 10,000 different types of wines and spirits. With this expansion, they will have around 12,000 items in their store and, obviously, they are aiming for a significant increase in sales.

In addition to family, friends, suppliers, distributors and local dignitaries from the villages and towns around Palafrugell, their 40th anniversary party was attended by some important figures from the wine industry including Xavier Gramona, Telmo Rodríguez, the Marquis of Griñón and his daughter, and celebrities, such as Manuel Fuentes (the host of Spanish TV show, “Tu cara me suena”) and Bertín Osborne.

We wish the family and the team behind Vins i Licors Grau continued success!

NOTABLE ACHIEVEMENTS AND EVENTS:

15/10/2003. Awarded the President Macià Plaque from the Government of Catalonia

05/08/2010. Julio Iglesias visited Vins i Licors Grau.

09/05/2012. Award for the Best Independent Distributor.

13/12/2012. The Francesc Macià Medal was awarded to Jordi Grau Dillet by the Government of Catalonia, in recognition of his professional career.

12/3/2014. Recognized as the Best Specialized Store in Spain.

Quick test about the shop.

• How many references do you have actually? 000 references
• How many bottles do you have in stock usually? 8 millions
• How many bottles do you sell in one year? 12 millions
• Which is the older Wine you have in the shop now? Vega Sicilia 1941 or Paternina Gran Reserva 1929
• Which is the cheapest wine in the shop now? Some vintage or wine of the year.. Price? 1,50 - 2,00€, depending on the brand.
• Which is the expensive one? DRC Romanée-Conti 2005. Price? 20827,00€
• Which is the cheapest wine you´ve sold in the history of the shop? Some vintage or wine of the year.. Price? 1,50€-2,00€, depending on the brand.
• And the expensive one? Romanée Conti 2000. Price? Near 8000,00€
• Can you specify the nacionalities the wines come from? Germany, Andorra, Spain, France, Italy, Argentina, Austria, Brazil, Bulgary, Canada, Slovenja, U.S.A., Greece, Hungary, Israel, Morocco, Mexico, New Zealand, Peru, Portugal, Rumania, South Africa, Switzerland, Uruguay, Chile and Cyprus.