New edition: Selectus Wines January 2021
We have now come to the end of what has been a disastrous 2020 with a glimmer of hope that we will soon have the vaccine(s) that will eliminate the virus that has wreaked havoc around the world at every level: personal, economic, social,...
As we have already commented in previous editorials this year, the appearance of Covid-19 led to the automatic cancellation of many wine fairs and events that are the lifeblood of the sales and marketing activity in our sector. Then, with the subsequent closure of bars, restaurants and hotels, the sale and consumption of wine slowed to almost a trickle and, for several months now, the wineries, distributors and wine stores have been sitting on stock that has hardly budged. Some have been saved from disaster by the fact that their sales are almost entirely to export markets, where things have not been as bad as in Spain.
Selectus Wines and other publishers in the sector have also felt the impact of all this, as the wineries have pulled back their investments in advertising and sponsorships.
But if everything we are being told is true, it seems that we will gradually be able to regain a semblance of normality with everything progressively returning to where we were before this pandemic started. It will be a slow, perhaps very slow, process but we will get there. There is now light at the end of the tunnel...
And that is why we can, with cautious optimism, wish you a Happy New Year!
So, without further ado, please sit back and enjoy this latest issue of Selectus Wines.
